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That´s a quote from the brilliant Faris Yakob - http://farisyakob.typepad.com/blog/2010/01/existence.html - the full quote:
"You need a social profile to engage with other people and the world - but you need to be doing other stuff, constantly, to feed it. To be successful in social spaces, you need to be active in the world"
Thanx @Daria for sharing: http://bit.ly/d5s6Mq
Hope this list spreads around the web...
#12 Barrick Gold Corporation
#11 Mediaset SpA
#10 Total SA
#9 Grupo Mexico SA de CV
#8 Syngenta AG
#7 Ryanair Holdings plc
#6 Occidental Petroleum Corporation
#5 Philip Morris International Inc.
#4 Freeport-McMoRan Copper & Gold Inc.
#3 Chevron Corp.
#2 Halliburton Company
#1 Monsanto Co.
So Monsanto is the WORST/least ethical company in the world, according to Covalence Ethical Ranking 2009. Monsanto seems to do whatever they want, unbelievable.
PS. Dow Chemicals is ranked 6 BEST company within it´s sector, un...f....believable #2.
December 2008 useres where spending just over three hours on social networking sites. Last year users spent more than five and half hours... Facebook - global useres spends nearly six hours per month on the site.
Interesting read from MOBILE MARKETING DATA LABO, and FUTURELAB, regarding Mobile use. Mobile has been the hype... the last 3-5 years. Perhaps during next year we will see the mass adoption of using the mobile phone as major access point to the internet in Europe and US.
I´d say now is the time for brands to position themselves. We are already seeing the need for niche networks. Remember sociology prevails over technology when it comes to engagement, as Soils says. I would put my money on niche networks with hyper local presence nationally and internationally. And this is the right moment for brands to start investing in these solutions instead of continuing spending.
The japanse are a crazy bunch of people... But it would naive to ignore these stats.
Local. Local. Local.
Interesting read from MOBILE MARKETING DATA LABO, http://mmd.up-date.ne.jp/, and FUTURELAB, http://www.futurelab.net/blogs/marketing-strategy-innovation/2010/01/japanese_social_networking_–_i.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Futurelab+%28Futurelab%27s+Blog%29&utm_content=Google+Reader, regarding Mobile use. Mobile has been the hype... the last 3-5 years. Perhaps during next year we will see the mass adoption of using the mobile phone as major access point to the internet in Europe and US.
I´d say now is the time for brands to position themselves. We are already seeing the need for niche networks. Remember sociology prevails over technology when it comes to engagement, as Soils says. I would put my money on niche networks with hyper local presence nationally and internationally. And this is the right moment for brands to start investing in these solutions instead of continuing spending: http://aresonance.posterous.com/stop-spending-start-investing
The japanse are a crazy bunch of people... But it would naive to ignore these stats.
Local. Local. Local.
"The problem isn't not knowing what to do. Everyone knows what to do.
The problem is in not DOING what we know will work.
Of course there's more involved, primarily having to do with building a culture and a mindset of excellence. That takes time.
But there's magic in taking action. Stop thinking about it and do it."
via Drew @ http://www.drewsmarketingminute.com/
People will be able to get real-time feedback, as well as better access to review databases, from existing networks and other people on products and services. The challenge is
a) to build in great filtering options. Needs to be simple and effective.
b) brands needs to be more awesome than ever. If you have a shitty product or service, people will tell.
2010 will be a somewhat turbulent year for many companies as they start to realize that no matter how hard you push one grand message endlessly repeated in the hope to catch attention - the effect of it is drastically falling.
I dread the coming "real people" spamming of conversations about their products or services, and hope a few comes up with groundbreaking efforts to enhance their customers life, the ones that understand that that you need to create, launch and maintain solutions and services that provides their customers with more value of the products and services they already own.
For that a brand needs
> a pulse, 365 days a year.
> a strategy and a plan for activating, not only reacting.
> and if you gain a hyper local presence - we all win.
Have a great new year!
- Joakim
<div style="width:425px;text-align:left" id="__ss_2029443">Walk The Talk
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