"I challenge the serendipitards to go out and discover some real users who are worried about super-abundance and the decline of serendipity. It is simply not a real part of any normal person’s experience. Normal people want more of everything and some tools to help them filter the stuff they might like."
Why empowering people is key in marketing. View on http://www.slideshare.net/joakimnilsen/power-of-people-1490106