People will be able to get real-time feedback, as well as better access to review databases, from existing networks and other people on products and services. The challenge is
a) to build in great filtering options. Needs to be simple and effective.
b) brands needs to be more awesome than ever. If you have a shitty product or service, people will tell.
2010 will be a somewhat turbulent year for many companies as they start to realize that no matter how hard you push one grand message endlessly repeated in the hope to catch attention - the effect of it is drastically falling.
I dread the coming "real people" spamming of conversations about their products or services, and hope a few comes up with groundbreaking efforts to enhance their customers life, the ones that understand that that you need to create, launch and maintain solutions and services that provides their customers with more value of the products and services they already own.
For that a brand needs
> a pulse, 365 days a year.
> a strategy and a plan for activating, not only reacting.
> and if you gain a hyper local presence - we all win.
Have a great new year!
- Joakim
<div style="width:425px;text-align:left" id="__ss_2029443">Walk The Talk
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