Some findings from Econsultancy´s new study following their launch of best practice guide to creating Facebook Pages Why do people follow brands on Facebook?
The most common reason was to be notified of special offers (70%). Other reasons included shopping (38%), to be follow events (38%) and to leave feedback (29%).
How many different brands do people follow?
Between two and five is the norm, though 35% of people will follow more than five brands. 13% of respondents said they followed more than 10 brands on Facebook. Other findings
- F-commerce is in its infancy but one in four people have made a purchase via a brand’s Facebook Page.
- Less than one in five people have complained via a Facebook Page. I expect this number to grow in future, as the channel matures.
- People typically discover Facebook Pages via the company website, or having been recommended by a friend. Almost 60% of people have recommended a brand to friends.
- People primarily unsubscribe from pages if they are dull, or not updated frequently enough. They’ll also bail out if there are too many updates. It’s important to find the right balance for your audience.
Here´s my take on what the VALUE of a Facebook fan is.