Why, and how, successful brands are switching from brand-centric to audience-centric behaviour.

Here´s 3 presentations that rounds up history, how and why the marketplace has changed - and how to succeed.

Power Of People - Why empowering people is key in marketing. A presentation on the market change.

<div style="width:425px;text-align:left" id="__ss_1490106">Power Of People

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The Why And How Of Media Arts - How people´s behavior change the way brands will do marketing. By Michal Zorn, TBWA Berlin. A presentation that aims to cover it all. Lots of great quotes, stats and valuable input. Highly recommended round up.

<div style="width:425px;text-align:left" id="__ss_1566683">The Audience Is Always Right

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Walk The Talk - How to market for a sustainable business model. A presentation focusing on how to succeed in the new marketplace.

<div style="width:425px;text-align:left" id="__ss_2029443">Walk The Talk </object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more documents from Joakim Vars Nilsen.</div></div>