“There’s a goldmine waiting to be had for the agency that begins to record everything, measure everything, act objectively, and glean insights from interactions and become the data-hub and consumer insights engine for the brand.”
Read more: http://whatconsumesme.com/2010/posts-ive-written/who-says-the-future-needs-an-advertising-agency/#ixzz0exZz0MlV