That´s not the question. The question could be: How do I activate my Facebook Fans so that they become valuable. Read: http://blogs.forrester.com/augie_ray/10-07-08-what_value_facebook_fan_zero It´s not about Facebook. The real question is: How do I build meaningful relationships with people.
Answer: By activating them 365 days a year offering better value exchanges than your competitors. The rewards for participating needs to be compelling according to @karllong. So focusing on content alone is a dead end. Curation, or facillitating as I call it is key – but you stil need to create awesomness. You need emotionally compelling advertising AND 365 solutions. That´s the key for activating people. That´s the key for people to like your brand because they have been part of the experience. They belong. It adds a meaning. And they want to be part of ongoing initiatives. Then they are not really a fan. They´re part of your brand. And the brand is part of culture.
Activate The Market
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