it's the misguided application of creativity in the context of communications that no longer hold any power to move us. < according to Phil Johnson in this article. In my opinion the best creative solutions in marketing, right now – not in the past or future - are the ones that is a combination of platform, communication and product. Especially purpose based efforts where identifying people´s united purposes and passions is key. We need to stop focusing on reciprocation. We need to stop focusing solely on listening and reacting. We need to be bold and activate the market!
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Activate The Market (Presentation)