1. After following a brand on Facebook, more than a third of the respondents "want to buy this brand's product more.
2. 49% of the respondents say they would "certainly" do recommend the brand to friends and 43% saying they "probably" would. Collectively, that's a whopping 92 percent who qualify as brand advocates. http://www.adweek.com/aw/content_display/news/agency/e3id9de17c1ffdb955108c224dd62ac558e