When a company manage to not differenciate between marketing in traditional and social media in their communication strategy wonderful things can happen. Such as ROI. Focusing on paid, earned and owned media working together in symphony – driving a strategy and execution across these based on an ideal. Kudos!
Read all about it here: http://blog.compete.com/2010/09/09/start-the-celebration-at-ford/ Via http://nickrunyan.com/post/1133527928/celebrating-the-fiesta
