“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old media paradigm was PAY to play. Now you get back what you authentically put in. You’ve got to be willing to PLAY to play.”
– Alex Bogusky, Co-Chairman of Crispin Porter + Bogusky
Quotes and examples in this video and article on Social Media and ROI: http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
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