We are no longer in need of facts - Find the ideas and answers!

Just read about Ed Cotton´s thoughts around the new "Did you know 4.0" video and his comments resonated with me; 

"Yes, we´ve heard all of these facts billion times before and it´s basically the same old story. We are no longer in need of facts, the change is undeniable, we don't need to build a case anymore, what we need instead are the harder to find ideas and answers. I think it takes more than a Google search to get those."

There should be more focus on HOW you succeed in a marketplace that´s becoming more and more socialized - instead of focusing on the change itself. A first step might be to stop retweeting/posting facts and start posting ideas. Just an idea...

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