The goal with marketing in todays market "Better than yesterday!"

I am a fan of John W Willshires analogy about fireworks and bonfires. Here´s a presentation about measuring social projects. 

<div style="width:425px;text-align:left" id="__ss_2689586">Bonfires, Sid Meier, Ice Cube & The Wire </object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more presentations from John V Willshire.</div></div> </object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more presentations from John V Willshire.</div></div>