... that is more than a fad.
Content is more than just words, pictures or video. Games, apps, events, APIs and so on deliver rich content experiences too.
Content reinforces a brand’s credibility and authenticity in what it stands for, believes in and cares about. For modern marketers, content is a vital expression of the brand.
A cute manifesto: http://econsultancy.com/no/blog/62574-introducing-the-modern-marketing-manifesto?utm_campaign=momama&utm_medium=email&utm_source=announcement