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The biggest mistakes companies make, he says, are implementing a tool-based, as opposed to people-based, strategy and simply choosing the best-known communities."
Anyone else get a familiar feeling reading this quote from Matt Rhodes? Seems that some companies just don´t want to get it. Replicating without remixing is adding more shit in more places. It´s so wrong in so many ways. Yes, you can work out a strategy and launch fast. You should do it fast. Speed wins. But you need to have a strategy in place. You need an ideal! Way too much focus on tactics these days.