No surprises on the list - due to the bailouts. However what´s more interesting is what Robert Fronk, Senior Vice President, global practice lead and reputation management at Harris is stating:
" In last year's study we saw companies that provided value and a sense of comfort getting strong overall reputation ratings. This year, we see overall corporate governance, performance and leadership driving positive reputation perceptions. Finding two holding companies, Berkshire Hathaway and SC Johnson, in the top five, is a visible reflection of this difference in focus."
The companies with the top ratings is ,among others, Warren Buffett's Berkshire Hathaway, Google, Intel, Microsoft, Coca-Cola, Apple.
Ford made an impressive climb last year. A bit surprised that i.e Dell and Starbucks received nearly the same result as Monsanto.
Read more here: http://www.huffingtonpost.com/2010/04/06/the-10-most-disliked-comp_n_526045.h...
" In last year's study we saw companies that provided value and a sense of comfort getting strong overall reputation ratings. This year, we see overall corporate governance, performance and leadership driving positive reputation perceptions. Finding two holding companies, Berkshire Hathaway and SC Johnson, in the top five, is a visible reflection of this difference in focus."
The companies with the top ratings is ,among others, Warren Buffett's Berkshire Hathaway, Google, Intel, Microsoft, Coca-Cola, Apple.
Ford made an impressive climb last year. A bit surprised that i.e Dell and Starbucks received nearly the same result as Monsanto.
Read more here: http://www.huffingtonpost.com/2010/04/06/the-10-most-disliked-comp_n_526045.h...