From the study conducted by Cisco Systems by InsightExpress with 2800 respondents from 14 countires: “One of every three college students and employees surveyed globally (33%) believes the Internet is a fundamental resource for the human race – as important as air, water, food and shelter. About half (49% of college students and 47% of employees) believe it is "pretty close" to that level of importance. Combined, four of every five college students and young employees believe the Internet is vitally important as part of their daily life's sustenance.” 1 out of 4 says updating Facebook is more important than partying, dating, listening to music or hanging out with friends.
91% have a Facebook account globally.
80% check their Facebook page at least once a day. Wow. I predict that personal chatter and meaningful social interactions will move away from Facebook. It´s now becoming a conscious place to “stage” your life and personal brand.