Hear hear. A brand needs a pulse, 365 days a year, to be able to activate the market through continouosly giving something of value – the only way to build trust. That´s how a brand will be able to be part of culture, of people´s everyday life – to assist people with finding and building meaning in life. A brand needs to build meaningful relationships with their market. In a relationshipeconomy where transactions are by-products of meaningful relationships activating is key.
Most Contagious 2010
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