A new study by Nielsen “Women of Tomorrow” shows that Social Moms (one child and who participate in social networking) is more active on social networks on mobile devices than other females. 50% vs 39% This segment is 85 percent more likely than the general population to share frequent advice about beauty and cosmetic products, 28 percent more likely to provide frequent advice about online shopping/e-commerce and 6% more likely to post a product review online. The higlights of the report also says that Social moms who actively participate in social media are 81 percent more likely to become a fan of or follow a brand online, 86 percent more likely to post a status update, and 84 percent more likely to comment or post content than the general population. Not sure who they are compared to though, females who are not actively participating in social media?
