Scandinavia on top 10.
Japan on 33. Mobile changes social from a "check-when-I'm-at-a-PC" experience to one that pervades everyday life. The use of smartphone as a second screen is also booming. Checking email, social networks, browsing and visiting your site/service/app? Here are the 42 countries, ranked in order of their smartphone penetration rate percentage, per capita. You also see the ranking, the name of the country, the national population rate, the national mobile phone subscriber count, and the migration rate of mobile subcribers to smartphones; and finally the rate of smartphone penetration per capita. Rank . Country . . . . . Population . . Subs . Sm'phones . Migr.Rt . . Per Capita 1 . . . . Singapore . . . . . . . . . 4.9 . . . 8.1 . . . 4.4 . . . . 54% . . . . 90%
2 . . . . Hong Kong *** . . . . . 8.0 . . . 14.0 . . . 4.9 . . . . 35% . . . . 61%
3 . . . . Sweden . . . . . . . . . . 9.3 . . . 13.6 . . . 4.8 . . . . 35% . . . . 52%
4 . . . . Australia . . . . . . . . . 21.6 . . . 29.8 . . . 10.2 . . . . 34% . . . . 47%
5 . . . . Spain . . . . . . . . . . . 45.5 . . . 58.9 . . . 20.8 . . . . 35% . . . . 46%
tie 6 . . Denmark * . . . . . . . 5.5 . . . 7.6 . . . 2.4 . . . . 32% . . . . 44%
tie 6 . . Israel *** . . . . . . . . 7.0 . . . 11.0 . . . 3.1 . . . . 28% . . . . 44%
tie 8 . . Finland * . . . . . . . . 5.4 . . . 9.6 . . . 2.3 . . . . 24% . . . . 43%
tie 8 . . Norway * . . . . . . . . 4.9 . . . 6.2 . . . 2.1 . . . . 34% . . . . 43%
10 . . . New Zealand ** . . . . 4.3 . . . 5.5 . . . 1.8 . . . . 33% . . . . 42% 11 . . . UK . . . . . . . . . . . . . 62.1 . . . 82.4 . . . 25.0 . . . . 30% . . . . 40%
tie 12 . Italy . . . . . . . . . . . . 60.2 . . . 87.8 . . . 22.8 . . . . 26% . . . . 38%
tie 12 . Netherlands . . . . . . 16.7 . . . 19.7 . . . 6.3 . . . . 32% . . . . 38%
tie 14 . Austria . . . . . . . . . 8.4 . . . 13.0 . . . 3.0 . . . . 23% . . . . 36%
tie 14 . Taiwan *** . . . . . . . 23.0 . . . 31.0 . . . 8.2 . . . . 26% . . . . 36%
tie 16 . Greece ** . . . . . . . . 11.2 . . . 15.6 . . . 3.9 . . . . 25% . . . . 35%
tie 16 . Ireland ** . . . . . . . . 4.6 . . . 5.6 . . . 1.6 . . . . 29% . . . . 35%
tie 16 . Portugal ** . . . . . . . 10.7 . . . 17.0 . . . 3.7 . . . . 22% . . . . 35%
tie 16 . USA . . . . . . . . . . . 319.1 . . 319.4 . . 111.8 . . . . 35% . . . . 35%
20 . . . South Korea ***** . . . 48.6 . . . 54.0 . . . 16.4 . . . . 30% . . . . 34% tie 21 . Canada ** . . . . . . . . 34.1 . . . 26.5 . . . 10.4 . . . . 39% . . . . 30%
tie 21 . Switzerland * . . . . . 7.6 . . . 9.7 . . . 2.3 . . . . 24% . . . . 30%
tie 21 . France . . . . . . . . . 62.8 . . . 66.0 . . . 18.8 . . . . 28% . . . . 30%
tie 24 . Germany . . . . . . . . 82.0 . . 107.7 . . . 23.0 . . . . 21% . . . . 28%
tie 24 . Belgium* . . . . . . . . 10.7 . . . 12.8 . . . 3.0 . . . . 23% . . . . 28%
tie 26 . Poland ** . . . . . . . 38.0 . . . 49.2 . . . 7.1 . . . . 14% . . . . 19%
tie 26 . Malaysia ** . . . . . . 28.1 . . . 36.6 . . . 5.2 . . . . 14% . . . . 19%
28 . . . Russia ** . . . . . . . 140.0 . . 234.4 . . . 25.0 . . . . 11% . . . . 18%
29 . . . South Africa . . . . . 50.6 . . . 58.8 . . . 8.7 . . . . 15% . . . . 17%
tie 30 . Czech Rep ** . . . . 10.4 . . . 14.2 . . . 1.7 . . . . 12% . . . . 16%
tie 30 . Hungary ** . . . . . . 10.0 . . . 11.4 . . . 1.6 . . . . 14% . . . . 16% 32 . . . Thailand ** . . . . . . 68.3 . . . 78.3 . . . 10.0 . . . . 13% . . . . 15%
tie 33 . Japan ***** . . . . . . 126.9 . . 126.8 . . . 18.1 . . . . 14% . . . . 14%
tie 33 . Brazil ** . . . . . . . . 197.7 . . 229.5 . . . 28.0 . . . . 12% . . . . 14%
tie 33 . Romania ** . . . . . 21.1 . . . 31.0 . . . 2.9 . . . . 9% . . . . 14%
36 . . . Turkey . . . . . . . . . 76.0 . . . 66.3 . . . 8.3 . . . . 13% . . . . 11%
37 . . . Ukraine ** . . . . . . 45.0 . . . 52.1 . . . 4.5 . . . . 9% . . . . 10%
tie 38 . Indonesia **** . . . . 229.0 . . 212.0 . . . 18.1 . . . . 9% . . . . 8%
tie 38 . Mexico ** . . . . . . . 111.1 . . . 99.3 . . . 8.7 . . . . 9% . . . . 8%
40 . . . Slovakia ** . . . . . . . 5.4 . . . 6.5 . . . 0.4 . . . . 6% . . . . 7% 41 . . . China ** . . . . . . . . 1360.0 . . 961.3 . . . 77.1 . . . . 8% . . . . 6%
42 . . . India ** . . . . . . . . 1220.0 . . 973.0 . . . 33.2 . . . . 3% . . . . 3% (no star) average of both studies (best number)
* using surrogate data for Netsize, then averaged (second best number)
** using only Netsize/Informa data
*** only using Google/Ipsos data
**** Indonesia: using only half of rate from Google/Ipsos (because surveyed only city penetration)
***** Japan and S Korea: These numbers are NOT indicative of how advanced phones are in those countries, while technically are reasonably accurate measures of 'only smartphones' http://communities-dominate.blogs.com/brands/2011/12/smartphone-penetration-rates-by-country-we-have-good-data-finally.html
Japan on 33. Mobile changes social from a "check-when-I'm-at-a-PC" experience to one that pervades everyday life. The use of smartphone as a second screen is also booming. Checking email, social networks, browsing and visiting your site/service/app? Here are the 42 countries, ranked in order of their smartphone penetration rate percentage, per capita. You also see the ranking, the name of the country, the national population rate, the national mobile phone subscriber count, and the migration rate of mobile subcribers to smartphones; and finally the rate of smartphone penetration per capita. Rank . Country . . . . . Population . . Subs . Sm'phones . Migr.Rt . . Per Capita 1 . . . . Singapore . . . . . . . . . 4.9 . . . 8.1 . . . 4.4 . . . . 54% . . . . 90%
2 . . . . Hong Kong *** . . . . . 8.0 . . . 14.0 . . . 4.9 . . . . 35% . . . . 61%
3 . . . . Sweden . . . . . . . . . . 9.3 . . . 13.6 . . . 4.8 . . . . 35% . . . . 52%
4 . . . . Australia . . . . . . . . . 21.6 . . . 29.8 . . . 10.2 . . . . 34% . . . . 47%
5 . . . . Spain . . . . . . . . . . . 45.5 . . . 58.9 . . . 20.8 . . . . 35% . . . . 46%
tie 6 . . Denmark * . . . . . . . 5.5 . . . 7.6 . . . 2.4 . . . . 32% . . . . 44%
tie 6 . . Israel *** . . . . . . . . 7.0 . . . 11.0 . . . 3.1 . . . . 28% . . . . 44%
tie 8 . . Finland * . . . . . . . . 5.4 . . . 9.6 . . . 2.3 . . . . 24% . . . . 43%
tie 8 . . Norway * . . . . . . . . 4.9 . . . 6.2 . . . 2.1 . . . . 34% . . . . 43%
10 . . . New Zealand ** . . . . 4.3 . . . 5.5 . . . 1.8 . . . . 33% . . . . 42% 11 . . . UK . . . . . . . . . . . . . 62.1 . . . 82.4 . . . 25.0 . . . . 30% . . . . 40%
tie 12 . Italy . . . . . . . . . . . . 60.2 . . . 87.8 . . . 22.8 . . . . 26% . . . . 38%
tie 12 . Netherlands . . . . . . 16.7 . . . 19.7 . . . 6.3 . . . . 32% . . . . 38%
tie 14 . Austria . . . . . . . . . 8.4 . . . 13.0 . . . 3.0 . . . . 23% . . . . 36%
tie 14 . Taiwan *** . . . . . . . 23.0 . . . 31.0 . . . 8.2 . . . . 26% . . . . 36%
tie 16 . Greece ** . . . . . . . . 11.2 . . . 15.6 . . . 3.9 . . . . 25% . . . . 35%
tie 16 . Ireland ** . . . . . . . . 4.6 . . . 5.6 . . . 1.6 . . . . 29% . . . . 35%
tie 16 . Portugal ** . . . . . . . 10.7 . . . 17.0 . . . 3.7 . . . . 22% . . . . 35%
tie 16 . USA . . . . . . . . . . . 319.1 . . 319.4 . . 111.8 . . . . 35% . . . . 35%
20 . . . South Korea ***** . . . 48.6 . . . 54.0 . . . 16.4 . . . . 30% . . . . 34% tie 21 . Canada ** . . . . . . . . 34.1 . . . 26.5 . . . 10.4 . . . . 39% . . . . 30%
tie 21 . Switzerland * . . . . . 7.6 . . . 9.7 . . . 2.3 . . . . 24% . . . . 30%
tie 21 . France . . . . . . . . . 62.8 . . . 66.0 . . . 18.8 . . . . 28% . . . . 30%
tie 24 . Germany . . . . . . . . 82.0 . . 107.7 . . . 23.0 . . . . 21% . . . . 28%
tie 24 . Belgium* . . . . . . . . 10.7 . . . 12.8 . . . 3.0 . . . . 23% . . . . 28%
tie 26 . Poland ** . . . . . . . 38.0 . . . 49.2 . . . 7.1 . . . . 14% . . . . 19%
tie 26 . Malaysia ** . . . . . . 28.1 . . . 36.6 . . . 5.2 . . . . 14% . . . . 19%
28 . . . Russia ** . . . . . . . 140.0 . . 234.4 . . . 25.0 . . . . 11% . . . . 18%
29 . . . South Africa . . . . . 50.6 . . . 58.8 . . . 8.7 . . . . 15% . . . . 17%
tie 30 . Czech Rep ** . . . . 10.4 . . . 14.2 . . . 1.7 . . . . 12% . . . . 16%
tie 30 . Hungary ** . . . . . . 10.0 . . . 11.4 . . . 1.6 . . . . 14% . . . . 16% 32 . . . Thailand ** . . . . . . 68.3 . . . 78.3 . . . 10.0 . . . . 13% . . . . 15%
tie 33 . Japan ***** . . . . . . 126.9 . . 126.8 . . . 18.1 . . . . 14% . . . . 14%
tie 33 . Brazil ** . . . . . . . . 197.7 . . 229.5 . . . 28.0 . . . . 12% . . . . 14%
tie 33 . Romania ** . . . . . 21.1 . . . 31.0 . . . 2.9 . . . . 9% . . . . 14%
36 . . . Turkey . . . . . . . . . 76.0 . . . 66.3 . . . 8.3 . . . . 13% . . . . 11%
37 . . . Ukraine ** . . . . . . 45.0 . . . 52.1 . . . 4.5 . . . . 9% . . . . 10%
tie 38 . Indonesia **** . . . . 229.0 . . 212.0 . . . 18.1 . . . . 9% . . . . 8%
tie 38 . Mexico ** . . . . . . . 111.1 . . . 99.3 . . . 8.7 . . . . 9% . . . . 8%
40 . . . Slovakia ** . . . . . . . 5.4 . . . 6.5 . . . 0.4 . . . . 6% . . . . 7% 41 . . . China ** . . . . . . . . 1360.0 . . 961.3 . . . 77.1 . . . . 8% . . . . 6%
42 . . . India ** . . . . . . . . 1220.0 . . 973.0 . . . 33.2 . . . . 3% . . . . 3% (no star) average of both studies (best number)
* using surrogate data for Netsize, then averaged (second best number)
** using only Netsize/Informa data
*** only using Google/Ipsos data
**** Indonesia: using only half of rate from Google/Ipsos (because surveyed only city penetration)
***** Japan and S Korea: These numbers are NOT indicative of how advanced phones are in those countries, while technically are reasonably accurate measures of 'only smartphones' http://communities-dominate.blogs.com/brands/2011/12/smartphone-penetration-rates-by-country-we-have-good-data-finally.html