Some days at work feels better than others. Like when you just receive a message from your client that they are thrilled to be nominated for the first time at the 2011 International Digital Emmy Awards for our work with X Factor with TV 2. In my opinion the team here at MediaFront.no – A part of McCann Worldgroup, have made one of these solutions that just feels so obvious in retrospective – where strategy, logic, mechanisms, emotions, crossplatforms, earned/paid/owned media worked in symphony. Of course I have a lot to say regarding the strategy and the challenges facing TV in the midst of the information revolution we´re part of where everyone, not only governments, media and brand can publish information. Where the main challenge for our client has been how they could be more relevant and at the same time activate their viewers. But let´s leave that out for another time. Have a nice day! PS. Have a look at our presentation of the concept: http://awards.mfcampaign.net/xfactor/
About the Digital Emmy Awards: http://www.iemmys.tv/