1. Mobile is definitively a better platform for socializing.
2. Niche. Niche. Niche.
3. Abandon responsiveness. You got to live to be able to take part in people´s life. 365 days a year. Be the vehicle for broadening people´s horizons.
4. Create an arena for remixing and creation. Otherwise you´re just treating people like consumers. Share, not search, is the DNA of the internet.
5. Stop courting. Activate by doing things for people. How? By facilitating possibilities for people to make new or existing relationships more meaningful. Show that you care enough about people so that they start to care about you and want you to be part of their everyday life.
Here´s the stats from: http://www.readwriteweb.com/archives/social_networking_now_more_popular_on_mobile_than_desktop.php
- 2.7 hours per day on the mobile web
- 91% use the mobile web to socialize vs 79% of desktop users
- 45% post comments on social networks
- 43% are connecting with friends on social networks
- 40% share content
- 38% share photos