Just got some interesting results from a comprehensive study of european e-commerce by DIBS. - The total e-commerce market grew 14% last year.
- 17% of the people aged 15-34 are using m-commerce.
- Best sellers on the mobile is media, services, travel and electronics.
- Norway are the top online consumers, followed by UK, Finland, Denmark, Sweden, Germany, France, Spain and Poland.
- The largest product category is travel followed by household consumables. Electronics has shrunk.
- 61% of the e-stores have two or fewer employees, 35% get less than 10% of revenues from e-commerce and 26% rely purely on internet.
- 17% of the people aged 15-34 are using m-commerce.
- Best sellers on the mobile is media, services, travel and electronics.
- Norway are the top online consumers, followed by UK, Finland, Denmark, Sweden, Germany, France, Spain and Poland.
- The largest product category is travel followed by household consumables. Electronics has shrunk.
- 61% of the e-stores have two or fewer employees, 35% get less than 10% of revenues from e-commerce and 26% rely purely on internet.
