Juilan Cole, the youngster from Adspace-pioneers.blogspot.com tells it like it is.
I so agree with him in regards to;
"What is needed is more people sharing stories about first hand experience on how they overcame barriers (money/legal/administration) and how they integrated social media into their current digital/advertising model."
And he goes on;
"Revolutionary Social Media spruikers are good for one thing, they help to get people who know nothing about social media excited about the possibility of the technology. However, once this excitement dies down, there needs to be information on what people can actually do."
My guess is that Julian actually is disappointed that there is no revolution but instead an evolution going on. And although there is a fundamental shift in the market, as it is becoming more and more socialized, he would like to see it happening sooner. It´s happening Julian. Make no mistake. There´s already blood running in the streets.