It´s not easy being popluar on Facebook

An interesting post about Facebook Fan Pages on Techcrunch. Numbers from Sysomos.

The question that the post raised for me was: How can you update a Facebook Fan page only once every 16 days? If you want to succeed with a Facebook fan page you need to continuously engage with valuable content/posts that people want and wants to spread to their friends or new friends. That´s how you grow a database that´s immensely valuable for your ongoing strategy. And it´s best when kickstarted with your paid media placement.

Key numbers of Facebook Fan Pages:

77% have under 1.000 fans
95% have more than 100 fans
23% have more than 1.000 fans
4% have more than 10.000 fans

Categories are evenly distributed.

Vin Diesel has 7 million fans vs Ashton Kutcher has 4 million followers on twitter.

Obama has 6.9 million fans vs 2.75 followers on twitter.


"It´s not easy being popluar on Facebook" http://www.techcrunch.com/2009/11/28/facebook-fan-pages-77-percent/