How to generate the next big ideas

If you can´t be a platform creator, become an experience creator.

Find the intersection of:
–    The next most immediate thing people want
–    The next most immediate thing you can provide

What is the next thing people trying to .....  need?

You’ll know you’re headed for digital disruption when you
- Build a digital bridge to your consumer
- Measure early, measure often
- Fail frequently, fail cheaply
- Partner promiscuously

Taken from the report: