If you can´t be a platform creator, become an experience creator. Find the intersection of:
– The next most immediate thing people want
– The next most immediate thing you can provide What is the next thing people trying to ..... need? You’ll know you’re headed for digital disruption when you
- Build a digital bridge to your consumer
- Measure early, measure often
- Fail frequently, fail cheaply
- Partner promiscuously Taken from the report: http://mcquivey.org/McQCES2012share.pdf
– The next most immediate thing people want
– The next most immediate thing you can provide What is the next thing people trying to ..... need? You’ll know you’re headed for digital disruption when you
- Build a digital bridge to your consumer
- Measure early, measure often
- Fail frequently, fail cheaply
- Partner promiscuously Taken from the report: http://mcquivey.org/McQCES2012share.pdf