By empowering individuals to access and control their identity across any site or service, through standards that enable data portability and open Web inter-operability.
Real-time "access" to someone's identity matters most, and it's no longer about data "capture."
Read more about it in Alisa Leonard-Hansen´s article on ReadWriteWeb;
The Future Is All About Context
My previous post about The Future For Brands On The Social Web: http://aresonance.posterous.com/the-future-for-brands-on-the-social-web-respo-0