I would highly recommend you to view this deck about connections planning. What I especially find refreshing is that Jason & Gareth tells it like it is:
"We use it to turn everything into a medium."
"We use it to find new places to interrupt people."
"We create fake 'movements' for things people don´t care about."
"We create utility that isn´t useful to anyone."
> "Basically, we put more shit in more places."
And they conclude with:
"The irony is connections planning doesn´t create very many connections."
It´s all about group dynamics and not the self-interested individual. We need to DO something 365 days a year continuously creating better value exchanges than your competitors. For that to happen, as Jason & Garth says; "We need to focus on 365 day planning and not 360 degree."
<div style="width:425px;text-align:left" id="__ss_2270155">Connections Planningness<div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more documents from Jason Oke.</div></div>