I decided this year not to create a 2011 list of predictions. It would nevertheless just contain one point: Intuitive obviousness will rule 2011! Instead I am hereby bluntly and shamelessly presenting some of the work I´ve been part of creating this year. Having made keynote presentations like Walk The Talk... I thought it might be interesting to show some examples on how we activated the market in 2010 and will continue to do in 2011.
The worlds biggest online studio.
http://awards.mfcampaign.net/xfactor/ Would you survive 100 years ago?
http://awards.mediafront.no/gulltaggen/2010/TV2_Farmen/Farmen_V2.mov Do you want to dance?
http://www.vildudanse.no
http://awards.mfcampaign.net/vildudanse/eng/film/ Do you know love?
http://bestpakjaerlighet.no/ Who knows most about football in Norway? (In beta)
http://plc.no/ It´s been a year where we have been focusing on the necessity of launching ongoing projects, building entrepreneurial spirit internally and together with clients, trying to help clients to educate their organizations to enable a holistic approach to paid, earned and owned media to secure a sustainable business and marketing strategy. With focus on the importance of activating the market, not only use technology tools that enables a more sociable open marketplace to push the same endlessly repeated messages to gain attention. And by God, not only tactics. Or reactive behavior. But to activate and build trust through being part of culture. Becoming a valuable part of people´s everyday life.
There´s much work to be done... Looking forward to 2011.