Are you focusing mostly on getting as many LIKES a possible. Are these the KPI numbers? Then please read on: Unless a fan actively participates in a brand’s Facebook Page and their activity on the Page has been continuous, the brand’s status updates will cease appearing in the fan’s Facebook stream. You have 100.000 LIKES - sounds great, but the value is close to zero if NO ONE sees your posts. Read more about FB ads, pages and apps.
PS. You need an activation strategy.