Everything mobile. New stats

Insight into the behaviour of 34,000 consumers across 43 countries and a vital understanding of the future impact of mobile on our digital landscape from http://discovermobilelife.com/


The number of mobile web users visiting social networking sites grew from 30% to 46% globally, and from 26% to 50% in emerging markets*, leapfrogging much of the developed markets.
  • Only 18% of consumers globally managed to upload photos or video directly to the web from their mobiles, during the same period, but a further 44% would be interested in doing so in future.
  • Social networking, mobile banking and navigation services are seeing strong growth in 2011 as important factors in product decision making
  • consumers continue to drive market growth for advanced mobile technologies, with video calling, live video and video downloads the next critical developments.
  • Of the social networking activities they expect to do more of in the future, uploading pictures/video and streaming media content straight to friends on these sites are the most popular. And the preferres device for many activities. See graph below.
  • Mobiles are the world´s must-have device