Everything goes mobile: A look back at 2011

Thanx Karim Temsamani, VP Mobile ads @ google for his post.

- 79% of smartphone consumers use their phones to help with shopping, from comparing prices, to finding more product info, to locating   a retailer.
- 70% use their smartphones while in a store.
- 77% have contacted a business via mobile, with 61% calling and 59% visiting the local business.

> The mainstream consumer got mobilized in 2011.

-  44% of all searches for last minute gifts and store locator terms are projected to come from mobile devices this holiday season.

- Tablets are a third screen to be reckoned with for marketers - we saw a 440% growth in traffic from tablets in November 2011 compared to December 2010 on the AdMob network.

- Smartphones and tablets aren’t small desktop computers - they’re new devices being used in entirely new ways.

- Businesses start (actually) thinking mobile first