Dom Rodwell, @domrodwell, has a great presentation saying you should use social media to extend your product experience.
"In social media, repetition is just noise." Looking forward to when brands fully realize this.
And Ajaz Ahmed from AKQA says it perfectly "Marketing and product have converged. The consumer doesn´t separate the marketing experience from the product experience."
<div style="width:425px;text-align:left" id="__ss_2544913">Screw The Internet
</object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View more documents from Dom Rodwell.</div></div>