Thanx to my brilliant colleague Kevin for info. The latest study by Nielsen reveals where people are using their iPads and smartphones. No surpise that iPad useres spend most time in front of TV. Time spent is 30%! Wathcing TV is the most common context for use of iPads at a whopping 70%. TV ranks as the top time spent with 20% and TV context for use is 68% Interactive TV is already here with 2 screens soultiuons popping up everywhere at the moment. Now, why would you not create a 2 screen solution in addition to your TV commercial? This is key... Lastly, but not least . 57% use TV and Internet simultaneously. Mobile viewing has an increase of 70% versus last year – the largest annual growth to date.
The full report here: http://blog.nielsen.com/nielsenwire/media_entertainment/three-screen-report-media-consumption-and-multi-tasking-continue-to-increase