BBH Labs has an interesting article about what Adaptive Brand Marketing is all about citing Forrester´s new report on the challenges facing clients "Adaptive Brand Marketing: Rethinking your approach to branding in he digital age"
I especially would like to emphasis one of their starters;
"Brand leaders as curators"
As mentioned in my earlier post Stop spending - Start investing there´s a tremendous opportunity for brands right now. Today brands have the chance of becoming more relevant than ever. And the curator role is a necessity enabling a leadership position in a marketplace that is becoming more and more socialized. People want and need brands. Those brands that focus on creating relationships and helping customers to get more out of the products and services they own.