A few of the books I´ve read the last years that I would recommend. Hope you will share a few as well! But please, do not rely heavily on what you've been taught and read - doubt your intuitions and do experiments! Activate!
> Makes you want to activate the market!
"Attitudes tend to change after behaviour, not before."
"Mass behaviour is inherently complex because it is based on the interaction of individual agents." (Complex, not complicated...)
> He gets the big picture, but oversimplifies it a bit too much in my opinion. But he is covering VERY important issues, so instead of buying the book - I recommend you to watch this video clip which really covers it all. (or watch the TED talk)
> Highly interesting book. Please read with care!
"Most of these students(US Elite Schools) are so conditioned to success that they become afraid to take risks. They have been taught from a young age by zealous parents, schools, and institutional authorities what constitutes failure and success. They are socialized to obey. They obsess over grades and seek to please professors, even if what their professors teach is fatuous. The point is to get ahead, and getting ahead means deference to authority, Challenging authority is never a career advance... The very qualities and intellectual inquiries that sustain and open society are often crushed by elite institutions."
> An inspiring book for entrepreneurs and innovative marketers.
"There is nothing inherently wrong with corporations providing people with the systems they use to make meaning and forge indentities in the modern world....Brands are being used as credible sources of community and meaning and there´s an important reason why they have been elevated to this role....People yearn for the same things: To belong and make meaning."
"When faced with a local mugging, the community of Park Slope first thought to protect its brand instead of its people"
"The precious real estate in the Internet era was not server capacity or broadcasting bandwidth, but human time."
> Love your own work? Read this...
Please solve this puzzle so that the sentence makes sense:
for sharing! you Joakim Thank
> Just ordered, but based on Here Comes Everybody - buy it!
And finally a video "Search for meaning"