> Humorous ads have consistently resonated best with viewers, regardless of the economy or year > During the recession, there was a notable lift in effectiveness of sentimental and value-oriented ads > Ads focused on product features and promotion/price do not resonate with viewers . . . . even during tough economic times > The performance of narrative and sentimental ads has improved since 2006 How and why: http://www.slideshare.net/joakimnilsen
Nilesen: http://blog.nielsen.com/nielsenwire/media_entertainment/economy-proof-ads-funny-beats-frugal-in-advertising/
