98x higher CTR from Facebook Newsfeed vs Ticker

Momentus Media analyzed 8 Facebook apps .

Comparing CTR
CTR (click through rate) shows how often people click on stories they see in feeds, so the calcuation is CTR = Clicks/Impressions. We see an average click rate of 0.03% for Ticker and 2.94% for Newsfeed.

Comparing Total Referral Traffic
We then analyzed how much traffic was sent from Newsfeed and Ticker. We totalled up all the Story Clicks for all apps. During the 30 day period, Ticker gave 562 clicks and Newsfeed gave 64,017. Newsfeed is sending 114x more traffic than Ticker.

The apps we analyzed are not Open Graph enabled, so the only ticker stories they create are “App Used” stories, like this
Stories like “Chris read Lindsay Lohan arrested!” could receive higher click rates. Additionally, “App Used” stories will only appear in the “Apps Ticker” which is shown while users are in the App Canvas. Open Graph created stories would appear on Facebook.com. Once we have an app with significant Open Graph stories created, we’ll do an analysis on this too.

Source: https://twitter.com/#!/Momentus_Med