Sintef, the largest independent research organization in Scandinavia, just released an interesting report from Norway. Key findings;
SOCIAL NETWORKING & FACEBOOK
> 66% of Norwegians online use a social networking site in 2009 vs 53% in 2008 (74% female - 59% men)
> 51-60 is the fastest growing segment in use of social networking sites. 52% in 2009 vs 31% in 2008
> 96% of all 15-30 online is using a social networking site
> 60% use Facebook 2009 vs 44% 2008
> 35% use FB daily (15-75)
> 69% of 15-30 use FB daily
> 49% have more than 100 friends
> 69% females updated their status vs 48% of men.
> People over 40 are quiz maniacs
TWITTER
> 9% on Twitter in 2009
USERS
> 14% are worried about misuse of personal information as reason to NOT use a social networking site
> 94% believes it is important to have control over perosnal information
> 67% are worried about the concequences of sharing personal information
> 63% do not appreciate targeted ads
> 58% believe they have lost control over how personal information is collected and used by commercial companies.
A person does what other persons in their network do. If everybody else is giving away details and using Facebook, then ok I´ll do it to. Still we´re worried, and do not understand the terms.
The full report (in norwegian): http://www.sintef.no/Presserom/Forskningsaktuelt/Svekket-personvern-gjennom-Facebook/
