New wave report out. Active internet users = Those who use internet every day or every other day. Key findings: - 30% accessing social media via mobile. - 10% growth in the number of social network managers. (How about activate managers?) - There are 1.5 billion visits to social networks, daily. Of those repsonding to the Wave survey, 61.4% have managed a profile in the past six months, a 10-point rise since Wave.4 in 2009 - Almost half of respondents have accessed brand communities on social networks. The highest motivations for joining were ‘to learn’ (78.6%) and ‘to gain advance news on products’ (76.1%) - Of those who joined brand communities, 71% were more likely to purchase and 63% recommended others to join.
<div style="width:425px" id="__ss_5465006"><strong style="display:block;margin:12px 0 4px">Wave 5 the socialisation of brands - report</strong><div style="padding:5px 0 12px">View more presentations from Thorsten Linz.</div></div>