And almost 2/3 of consumers are now downloading apps. 64% of 18-34 owns smartphone
46% of 35-55+ 32% said they had stopped or almost stopped rentimg or buying DVD´s 64% download apps (out of these 49% have dowloaded apps at least once a week the past month)
Types of Apps used:
70 % Information (news, sports, weather)
60% Networking
58% Entertainment (music, games, videos)
55% Navigation What do people do: Se image below.
46% of 35-55+ 32% said they had stopped or almost stopped rentimg or buying DVD´s 64% download apps (out of these 49% have dowloaded apps at least once a week the past month)
Types of Apps used:
70 % Information (news, sports, weather)
60% Networking
58% Entertainment (music, games, videos)
55% Navigation What do people do: Se image below.